Ship Faster. Scale Smarter. AI-Enabled Engineering That Delivers.

ASAL Technologies is the engineering capability partner for CTOs and CIOs — AI-augmented senior engineers, accountable delivery squads and applied AI solutions that cut time-to-market, reduce delivery risk, and scale your roadmap without the cost of building every team in-house.

Engineer in profile overlooking a connected city skyline with glowing AI code screens, servers, and network links

26+

Years of technology delivery

500+

Engineers and specialists

100+

Global clients served

5

Offices across the region and Europe

What We Do

Your AI-Enabled Engineering Capability Partner

Move beyond body-shopping with embedded AI-enabled talent, accountable delivery squads and transformation programs built around measurable outcomes.

Our mission is simple: give CTOs and CIOs a dependable engineering capability partner so they can ship faster, reduce delivery risk, and scale without the overhead of building every team from scratch.

AI-Enabled Software Engineers

Senior, AI-augmented engineers embedded in your teams — shipping faster and measurably raising code quality.

Managed Squads

Accountable engineering, QA and product pods that own a product area end-to-end — you buy outcomes, not hours.

AI & Digital Solutions

Applied AI products, web, mobile and custom software that turn digital investment into measurable ROI.

Cloud & DevOps Enablement

Secure cloud platforms and modern pipelines engineered for reliability, cost-efficiency and speed.

R&D Expansion Centers

Your own engineering hub in ASAL delivery locations — talent, operations and IP protection, without opening an entity.

Cybersecurity Services

Assessments, penetration testing and DevSecOps that protect your products and keep you audit-ready.

Semiconductor Engineering

Design, physical implementation and verification across the chip lifecycle — silicon-ready, first time.

Managed Services

SLA-backed operation of your platforms, so your teams focus on building new value.

ASAL Startup Studio

From idea to investor-ready product — PoC, MVP and full product development for founders and investors.

Board & Leadership

Institutional Experience Behind Every Engagement

Leadership spanning technology, enterprise investment, real estate, and regional market development.

Meet Our Leadership
Bashar Masri

Bashar Masri

Chairman, Massar International

Murad Tahboub

Murad Tahboub

Partner & Managing Director, ASAL Technologies

Abdallah Sabat

Abdallah Sabat

CEO, Palestine Development & Investment Company (PADICO)

Reyad Nazzal

Reyad Nazzal

Deputy CEO, Bayti Real Estate Investment Company

Why companies choose ASAL

High-quality Engineering Talent

Direct access to vetted senior engineers across 40+ stacks, rather than layers between buyers and delivery teams.

Flexible Engagement Models

Choose embedded engineers, managed squads or scoped programs instead of forcing every need into one delivery model.

Fast Team Scaling

Mobilize productive teams in weeks, compared with the months often required to recruit and onboard in-house.

Strong Delivery Culture

Work against visible milestones, SLAs and reporting rather than relying on activity or headcount alone.

Long-term Technology Partnership

Retain continuity through a multi-year capability partner instead of repeatedly rebuilding knowledge across short vendor cycles.

Industries We Serve

Industry Context. Engineering Depth.

Explore measurable outcomes delivered across the industries represented in our client work.

Engagement Models

How Clients Engage ASAL

Choose the delivery model that fits your roadmap: embedded talent, accountable squads, or a scoped transformation program.

Embedded AI-Enabled Engineers

Senior AI-augmented engineers inside your teams within weeks — faster delivery, higher quality, zero hiring overhead.

Managed Squad Engagement

A pod that owns a product area end-to-end under clear SLAs — predictable outcomes, not billed hours.

Transformation Program

A scoped engagement with defined milestones — modernization, automation or AI products, delivered to KPIs.

Security & Compliance

Built for Enterprise Trust

Independently audited controls and secure development practices help streamline procurement, privacy, and security review.

ISO 27001

ISO 27701

GDPR

SOC 2 Type II

Secure SDL

Proven Results

A global retailer cut release cycles by 60% with an ASAL managed squad.

A fintech launched its AI platform in under six months.

Client results across Retail and Fintech engagements
See Client Results

40%

Average faster time-to-market

98%

On-time delivery

4.9/5

Quality rating

Let's Talk About Your Roadmap

Book a call with our team and walk away with a concrete plan to ship faster, reduce delivery risk, and scale cost-efficiently.